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Growens S.p.A.

BIT | GROW Information Technologies
29 Nov 2023

Growens S.p.A. Uploaded a Presentation
November 29, 2023

Growens overview and latest results

28 Jun 2023

Arrowhead published an Equity Research Report on Growens S.p.A.
June 28, 2023

Growens (BIT: GROW) Research Update


  • Arrowhead is updating its coverage on Growens S.p.A. with a fair value bracket of €6.69 – €8.17 (Share Price on June 27, 2023: €6.40) based on Discounted Cash Flow Valuation and Comparable Company Valuation.
  • Growens S.p.A. (“Growens” or “the Group”) is a vertically integrated Cloud Marketing Technologies business operating in two business lines: CPaaS, represented by a leading SMS technology company, Agile Telecom, and SaaS made up of four businesses: BEE, Datatrics, MailUp + Contactlab, and Acumbamail, in the areas of Content Design, Marketing Analytics, and Multi-Channel Marketing Automation.
  • Growens signed a binding agreement to sell its MailUp + Contactlab and Acumbamail business units (collectively Email Service Provider) to TeamSystem S.p.A. for a total consideration of €70 million. The approximate timeline to complete the transaction is the end of June 2023.
  • Growens is focused on developing new capabilities and features for BEE through increasing R&D, sales, and marketing efforts and by acquiring businesses that complement BEE. The Group plans to invest most of the proceeds from the sale of the Email Service Provider business to fast-track BEE’s development.
  • Agile Telecom is the Group’s largest business with 370+ telecom partnerships worldwide. The company is focusing on marketing its platform to onboard new customers. Agile is likely to continue being the Group’s top cash generator over the coming years and the principal source of growth capital for the Group’s other companies.
  • BEE is likely to be Growens’ principal growth driver going forward, with significant growth expected in the coming years. BEE is currently the Group’s fastest-growing business unit with 59.0% YoY revenue growth in 2022 and 25.2% YoY in Q1’2023. Growens expects BEE to become its flagship business going forward and continue growing significantly to become a €10 million to €15 million sales business in the next few periods.
3 Feb 2023

Growens S.p.A. Uploaded a News Release
February 3, 2023

Growens announces sale of Email Service Provider business to TeamSystem Group for a total consideration of 70 million Euro

Focus on acceleration of future growth and development of BEE


  • Deal perimeter: MailUp, Contactlab, Acumbamail, MailUp Nordics and Globase
  • Call of the general shareholders’ meeting, ordinary and extraordinary session, to approve the transaction and subsequent amendments to the By-Laws, on 9 March 2023
  • Right of withdrawal at 4.39 Euro per share
  • Closing: tentatively within June 2023
2 Feb 2023

Growens S.p.A. Uploaded a Presentation
February 2, 2023

Growens signs binding agreement to sell Email Service Provider business to TeamSystem Group


Strategic Rationale:

  • Derisking of Group position in mature business
  • Consistent cash-in
  • Focus on development of BEE
  • Provide return to stakeholders
  • Fundamental change of business under EGM Regulations for Companies

Deal Consideration:

  • Sale of
    • MailUp business (carve-out from Growens)
    • 100% of Contactlab S.p.A.
    • 100% of Acumbamail S.L.
    • 100% of MailUp Nordics/Globase
  • Euro 70 million total gross consideration (subject to closing adj)

Key Milestones:

  • Signing February 2, 2023
  • GSM March 9, 2023
  • Closing by end of June 2023
  • Conditions precedent:
    • carve-out of MailUp business from Growens
    • GSM ordinary/extraordinary
    • Golden Power and Antitrust greenlight
13 Jan 2023

Growens S.p.A. Uploaded a News Release
January 13, 2023

Treasury Shares Purchase

10 Jan 2023

Growens S.p.A. Uploaded a News Release
January 10, 2023

SaaS Annual Recurring Revenues up 28.6% | CPaaS Sales up 21.3%


  • as per the SaaS (Software as a Service) business line, an ARR of 29.8M EUR as of December
    2022, including Contactlab’s recurring revenues, growing 28.6% vs the same data of 2021 (or
    14.5% organic)
  • as per the CPaaS (Communication Platform as a Service) business line, gross sales growing 21.3%
    in Q4 2022 at 16.2M EUR, vs 13.4M EUR in Q4 2021 and a FY 2022 preliminary sales figure at
    64.9; EUR, growing 41.6% over FY 2021
1 Jan 2023

Growens S.p.A. Uploaded a Presentation
January 1, 2023

Growens overview and latest results



• Fast-growing industry: Technology / cloud software / marketing technology (SAAS)
• From messaging (Email, SMS) to mobile content creation and omni-channel predictive marketing automation


  • Revenues 3y CAGR +21%
    • +51% FY 2019 (organic +46%)
    • +7% FY 2020 (organic)
    • +9% FY 2021 (organic)
    • +40% 1H 2022 (organic +35%)
  • 6 acquisitions in 8 years

Global Expansion:

  • International revenues from 10% to 64% since IPO
  • Serving ca. 26.000 B2B clients (+650,000 free users) in 115+ countries
  • 450+ employees in 3 continents
22 Dec 2022

Growens S.p.A. Uploaded a News Release
December 22, 2022

Financial calendar for the fiscal year 2023

The Press Release within contains the Financial calendar for the fiscal year 2023

20 Dec 2022

Growens S.p.A. Uploaded a News Release
December 20, 2022

The Datatrics Business Unit updates its Customer Data Platform with Audience 2.0 and a new Touchpoint Builder


  • Growens today announces an update to the Datatrics Customer Data Platform, the AI- powered predictive marketing platform developed by the Business Unit of the same name, thanks to the introduction of two new features: Audience 2.0 and Touchpoint Builder
  • Established in the Netherlands and acquired by Growens in 2018, Datatrics has completely updated the core software for its Customer Data Platform (CDP) with Audience 2.0.
  • By taking advantage of advanced Artificial Intelligence technology in a simple and intuitive way, e-commerce players can now have a better and more complete picture of their customers, as well as easily create segments generated by the Audience algorithm based on the buyer phase a customer is in and their preferred persuasion method
13 Dec 2022

Growens S.p.A. Uploaded a Video
December 13, 2022

Growens Investor Video Presentation – Executive Summary

This is a short executive summary on Italy-based technology company Growens from Executive Director, Micaela Capelli.


  • Information Technologies
    • Software
      • Application Software

Growens is an integrated industrial group that creates technologies for predictive marketing, mobile messaging and content creation, meant for organisations wishing to communicate effectively with their customers. Italian design, global vision, attention to local communities – Growens is defined by its people’s passion and competence, by scalability and profitability for its investors, and by innovation for its customers. It is admitted to trading on the AIM Italia market of the Italian Stock Exchange, and operates worldwide with over 25,500 customers in more than 115 countries.

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